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What is Digital Signage?

Eva Novotna

Digital signage refers to the use of digital displays, such as LCD screens, LED boards, or projectors, to deliver dynamic content to an audience. Unlike static signage, digital signage allows for the seamless integration of multimedia content, including videos, images, text, and interactive elements.

From retail stores and corporate offices to restaurants and transportation hubs, digital signage has become ubiquitous in various industries, offering a powerful platform for communication, advertising, and engagement.

Example of digital menu boards

The Benefits of Digital Signage

  1. Dynamic Content: With digital signage, businesses can easily update and customize content in real-time, ensuring that messages remain relevant and engaging.
  2. Increased Engagement: Interactive features such as touchscreens and QR codes encourage audience interaction, driving higher engagement levels and brand awareness.
  3. Cost-Effective: Compared to traditional print advertising, digital signage offers a more cost-effective solution for delivering targeted messages to a wide audience.
  4. Flexibility and Versatility: Digital signage can be deployed in diverse environments and adapted to various use cases, from wayfinding and advertising to employee communications and entertainment.
  5. Analytics and Insights: Advanced digital signage platforms, like ScreenManager, provide analytics and insights into audience behavior, allowing businesses to measure the effectiveness of their campaigns and make data-driven decisions.

How ScreenManager Can Help

ScreenManager is a cutting-edge digital signage CMS (Content Management System) that empowers businesses to create, manage, and deploy digital signage content with ease.

Managing displays with ScreenManager remotely

Here's how ScreenManager can help you unlock the full potential of digital signage:

  1. Intuitive Interface: ScreenManager features an intuitive and user-friendly interface, making it easy for users to create and manage content without requiring extensive technical knowledge.
  2. Centralized Management: With ScreenManager, businesses can centrally manage all aspects of their digital signage network, including content scheduling, screen configurations, and user permissions.
  3. Customization and Branding: ScreenManager allows businesses to customize their digital signage content to reflect their brand identity, ensuring consistency across all touchpoints.
  4. Remote Deployment: ScreenManager enables remote deployment of content to multiple screens simultaneously, streamlining the content distribution process and saving time.
  5. Advanced Features: From scheduling and playlist management to real-time monitoring and reporting, ScreenManager offers a comprehensive suite of features designed to maximize the effectiveness of digital signage campaigns.


In conclusion, digital signage is a powerful tool for engaging audiences, delivering targeted messages, and enhancing brand visibility. With ScreenManager, businesses can harness the full potential of digital signage, streamline content management, and drive meaningful results. Whether you're a small business looking to attract customers or a large enterprise seeking to enhance employee communications, ScreenManager offers the tools and capabilities you need to succeed in today's digital world.

Get our digital signage app for Android on Google Play