ISE 2025 in Barcelona

Held at Fira de Barcelona from February 4–7, this year’s show was the biggest yet, featuring over 1,600 exhibitors and attracting more than 85,000 attendees from around the globe.

🤝 Strengthening Partnerships and Forging New Connections

ISE 2025 provided an excellent opportunity to reconnect with our valued partners and explore new collaborations.

• Sony: We visited Sony’s booth in Hall 3 (Stand 3E300) to experience their latest innovations in professional displays and AV solutions. Their commitment to creating connected experiences across retail, corporate, and education sectors aligns perfectly with our vision for ScreenManager.
• Ricoh: At Ricoh’s booth in Hall 1 (Stand 1G150), we explored their immersive workplace technologies designed to empower digital transformation. Their focus on unified communications and education technology offers exciting possibilities for integration with our platform.
• Atrios: Engaging with Atrios allowed us to delve into their latest sensor technologies, which are integral to enhancing the capabilities of our AI-driven digital signage solutions.

In addition to strengthening existing relationships, we were excited to initiate a new collaboration with Atrios, a company specializing in AI cameras. This partnership will enable ScreenManager to offer advanced features such as:

• Audience Detection: Analyzing dwell time, generating anonymous hashes, and determining demographic information like gender and age.
• Object Recognition: Utilizing segmentation to identify objects within the environment.

By combining these capabilities, we can create highly personalized and context-aware campaigns. For example, detecting a person holding a dog could trigger specific content tailored to pet owners, enhancing engagement and relevance.

🌟 Exploring Innovations and Trends at ISE 2025

The event showcased several cutting-edge trends that are shaping the future of digital signage:

• AI Integration: Artificial intelligence is increasingly being embedded into digital signage software, enabling features like automated content creation and real-time audience analytics. Companies like SignageOS and Intuiface are leading the way in incorporating AI to enhance user experiences.
• Generative AI and Digital Humans: Pantheon Lab presented hyper-realistic digital humans powered by generative AI, demonstrating how these technologies can revolutionize customer interactions in retail and public services.
• Sustainable Display Technologies: Manufacturers like Samsung and Sharp NEC showcased energy-efficient ePaper products, highlighting a growing emphasis on sustainability in the digital signage industry.
• Immersive Experiences: Interactive kiosks, transparent displays, and projection mapping were among the immersive technologies on display, offering new ways to captivate audiences and deliver engaging content.

🚀 Looking Ahead

Our time at ISE 2025 was both inspiring and productive. The insights gained and connections made will undoubtedly influence the future development of ScreenManager. We are excited about the possibilities that lie ahead, particularly our collaboration with Atrios, which will bring advanced audience analytics and AI capabilities to our platform.

Stay tuned for more updates as we continue to innovate and deliver cutting-edge digital signage solutions that meet the evolving needs of our clients.